This weekend I watched my father in law die. Over two days I sat with my wife, her sister and their step mum in a room in a hospice watching his breathing get shallower and shallower, his colour change and eventually his last breaths come. Two days before he was drinking gin and tonic with friends (he was ill, lung cancer which had spread, he knew it was terminal and had made his peace, but the change in those final days was dramatic). When we got home last night, my wife went to three places to look for some photos of her dad. Our wedding pictures (two months ago he had walked her down the aisle), her sisters wedding pictures and his own wedding pictures (to their step mum). The importance of what we do isn't measured by the respect we get from our peers. I can honestly say I couldn't identify a single pulitzer prize winning picture, but I can vividly recall a picture of me sitting in my toy box holding onto a car wheel pretending to drive around the garden. The importance of what we do is measured by the impact it has on the families we work for. Yesterdays newspaper is todays chip paper, the brochure for a new product or service fades within a couple of years. I can guarantee families will still be looking at your pictures in decades.
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